The Story of In Beauty · 20 Years of Perseverance
In 2005, three beauticians, armed with a thin thread and a passion for beauty, began In Beauty’s first journey in Singapore. Back then, without the aid of technology, only our passion for beauty enabled us to hand-write every detail and promise.
Our first branch was in Ang Mo Kio Central, our second in Toa Payoh Central, and our third in Clementi Central… Every year, we diligently expand, allowing more lady to discover and experience the magic of facial threading.
From our humble beginnings as a roadshow booth to our current professional beauty center, we’ve been with our customers for 20 years.
Over these 20 years, In Beauty has consistently adhered to:
Inheriting millennia-old techniques—facial threading is more than just a beauty treatment; it’s a continuation of culture.
Integrating modern care—skin care treatments—helps women’s skin glow from the inside out.
With every customer—from young women to elegant ladies—In Beauty has witnessed countless beautiful and confident smiles.
Today, In Beauty has become the “number one facial care brand” for Singaporean women and their trusted beauty partner.
Moving forward, we will remain true to our original aspiration, using a single thread and a single treatment to bring beauty and confidence to even more people.
✨ In Beauty = Facial Care + Skin Care Twenty years is not only a testament to time, but also a legacy of beauty.
🌸 In Beauty 的故事 · 20 年的坚持
2005 年，三位美容师，带着一根细线和对美的热情，在新加坡开启了 In Beauty 的
第一段旅程。那时，没有数码工具，每一份顾客资料与承诺，我们都用手写记录，
真诚以待。从一个小小的路演摊位开始，我们一步步成长，先后在 宏茂桥中心、大巴窑中心、金文泰中心 开设分店。
年复一年，稳扎稳打，让越来越多女性感受到挽面的神奇魅力。
二十年来，In Beauty 始终坚持：
✨ 传承古法 —— 挽面不仅是美容技艺，更是千年文化的延续。
✨ 融合现代 —— 护肤疗程让肌肤由内而外绽放光彩。
从青春洋溢的少女，到优雅自信的女士，In Beauty 见证了无数灿烂笑容的绽放。
今天，In Beauty 已发展为专业美容中心，成为新加坡女性心中 最值得信赖的挽面与护肤品牌。
而明天，我们仍将初心不改 —— 用一根线、一双手、一份真诚，为更多人带来美丽与自信。
🌸 In Beauty = 挽面 + 护肤
二十年，不只是时间的流逝，更是美的传承。
也感谢一路来支持我们的顾客